Welcome to Purpose, Polarity & Paradox
My humble and curious exploration of the interplay between of our inner and outer worlds and connecting more to purpose and who we are so we can co-create a future that inspires
Hi, I’m Jonathan. Some of you know me as a life coach and purpose guide. Some know me as a parent in the Cascais community. Others may be old friends, coworkers or family who’ve know me for a long time. And some of you may just be stumbling across me for the first time. Either way, welcome.
This Substack is something I’ve been mulling over for a while. And I’m finally ready to share the best of what I’ve been exploring on my meandering adventure of a life.
A native Californian, I’ve spent the past few years in Portugal navigating big changes with my family, deepening into my own purpose, and exploring frameworks that help me make sense of these turbulent times. Along the way, I’ve found myself holding two threads at once:
The micro of personal life: self-discovery, purpose, family, health, alignment.
The macro of collective life: society, systems, polarity, paradox, and co-creating a more beautiful and harmonious future on this amazing planet.
Writing here is my way of integrating both. It’s not about presenting myself as an expert or having all the answers. It’s about sharing the reflections, questions, and frameworks that help me navigate life, in the hope that they might resonate with you too.
What you can expect
I’ll be posting essays and reflections on:
Living a life of purpose, freedom, responsibility and alignment
Navigating polarity without collapsing into “us vs. them” so we can find ways to heal our divided world.
Exploring paradoxes that shape our growth (like positive thinking vs shadow work)
Systems & frameworks impacting our lives (financial, environmental, health and social
)
Stories from my own journey of change, family, and community
Sometimes these posts will be personal. Other times they’ll zoom out to the bigger picture. Always they’ll be written with curiosity, humility, and an invitation to reflect for yourself.
Why subscribe
Because we’re living in intense, polarized times, and we need spaces that invite curiosity rather than certainty. My hope is that this Substack can be one of those spaces. If you’re drawn to exploring purpose, truth, and paradox — and to living with more alignment in your own life — you’ll feel at home here.
I don’t promise to have it all figured out. But I do promise to share honestly, to ask real questions, and to invite dialogue.
Thank you for being here. The next posts will dive into some of the themes already alive for me: the paradox of positive thinking, the victim–perpetrator–savior triad, and reflections on polarity in our world.
If any of this resonates, I’d love for you to subscribe, read along, and maybe even share your own reflections in return.
—Jonathan



Loving this perspective. Thank you for the invitation into your world and a space to expand my own mind in the process!
Perfect 🧡